Take Care of Your Blog

/ San Francisco, California

Someone asked me for advice about their career a while ago and even though I absolutely do not feel qualified enough to give advice to anyone about this, here goes nothin’:

Blog!

Blog your heart! Blog about something you’ve learned, blog about something you’re interested in. Blog about cameras or HTML or that one browser bug you’ve noticed this morning or blog about the sky above you right this very second. How many clouds are up there? Blog about your annoying kids and your fucked up relationship and blog about that terrifying time when you went to the beach with some people you weren’t really friends with and you got drunk and then it got real dark and you didn’t have a tent so you slept on a sand dune all night long.

I say again to ye: just blog!

Ignore the analytics and the retweets though. There will be lonely, barren years of no one looking at your work. There will be blog posts that you adore that no one reads and there’ll be blog posts you spit out in ten minutes that take the internet by storm. How do you get started though? Well, screw the research! A blog post can anything, a half-thought like this one or a grandiose essay with a million footnotes. It can look like anything, too: you can have a simple HTML-only website or you can spend a month on the typography, getting every letter-spaced part of it just right.

There are no rules to blogging except this one: always self-host your website because your URL, your own private domain, is the most valuable thing you can own. Your career will thank you for it later and no-one can take it away. But don’t wait up for success to come, it’s going to be a slog—there will be years before you see any benefit. But slowly, with enough momentum behind it, your blog will show you the world: there will be distant new friends, new enemies, whole continents might open up and welcome themselves to you.

Or maybe they won’t. But you’ll never know unless you write that half-assed thing that’s in your head right now. You know the one I’m talking about, that thing you just ranted to your friend or your partner about. That level that annoys you in Elden Ring or that beautiful picture you just saw or that Tik Tok that you have extremely big opinions about. Everything is worthy of your blog. Everything.

So, if you want to push your career and your life in a new direction then take care of your blog. Because it all adds up.