A fabulous piece about the videogame box design of Hock Wah Yeo. Phil Salvador writes:
When Yeo was making packaging for a game, the way he thought about it, he was giving the game a physical form. Software is “intangible,” he explained, and when you’re designing a box, it’s a opportunity to give the game a physical shape, to take a digital idea and turn it into a real, three-dimensional object.
[...] That was the core of Yeo’s design philosophy: getting people to pick up the box. “If you want to sell somebody something,” he said, “it’s gotta be in your hands.”
I had never seen The Prince of Persia box before but dang is it an absolute beauty.