Anita Sarkeesian writing for the NYT:
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In 2006, I was drawn back into video games when Nintendo introduced a new system with intuitive motion controls and a quirky name, Wii. Nintendo projected the message that this new console was for everyone. Commercials featuring the tagline “Wii would like to play” showed families and friends of all ages. Nintendo’s console may not have been as technologically splashy as that of its Sony and Microsoft competitors, but it was deliberately designed and marketed to appeal to a wider audience — especially women and girls.