Somehow I had missed this excellent blog post from Reagan Ray about the lettering in Marvel comics:
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...like most lettering, right around the late 90s, it all went to shit. The hand-lettering masterpieces were abandoned for fonts and photoshop effects. With that said, I limited this post to the pre-'00s. I wanted to do something more vintage, but there are just too many from the 80s and 90s that I love. My absolute favorite was seeing all the interpretations of 3D type.