Herb Lubalin and his studios created a vast number of logos over the years. In a career that spanned over 40 years, Lubalin easily created over a hundred marks. Some were corporate logos, some were for non-profits, some were merely tight lock-ups that could act as titles on books, or seen on ads. The range is pretty spectacular.
No kidding. This is a great website that’s dedicated to Herb Lubalin’s work and showcases some of the charming logotypes he made over that time. Also! After clicking around Flat File site for a bit I spotted this post and I like how they’ve added a tiny camera icon to reveal who the person is in the story. I always get a bit excited whenever I see novel ways to hypertext.
Oh and this also reminds me of the story about Herb Lubalin and the first floor.
Behold! My newsletter—sent infrequently—about new things that I’m working on. Every so often it’ll contain notes about web design and publishing things that I’m interested in, too.