Robin Rendle
• San Francisco, California

Climate Change Is the New Dot-Com Bubble

Paul Ford describes his climate mid-life crisis:

I began to feel a strong sense of déjà vu. I couldn’t place it until, one night, in the glow of the e-reader, I realized: It’s Web 1.0 all over again. We are in the Pets.com-puppet-mascot era of climate. The comedy of the technology industry is playing again as a kind of Ibsenian tragedy: Scientists and academics told everyone about this thing for decades, and almost everyone ignored them. But then enough people got interested, and now there’s a market. And as a result there are a million business models, a million solutions, huge promises of the change to come: We’ll pour everything we have into green-energy infrastructure. We’ll transact in carbon marketplaces. We’ll pull a trillion tons of CO2 out of the air every year. Never mind that today we can do about 0.0005 percent of that, which rounds to nothing.

[…] I assume that the money will come. There are too many hot days for it not to. And obviously I want things to go differently this time. But I don’t know how you bootstrap a globe-spanning bureaucracy yesterday. I can’t even tell you what infrastructure we need, just that in general infrastructure evolves, slowly, in response to tragedy.